Lucrative List Building - A handy little book on Internet marketing

If you read my regular blog, you know that my interests have lately turned toward ways to promote myself and my site online. Although I hadn't looked at it yet, I've had this little book, Lucrative List Building, out from the library for a couple of months; I was quite glad today that it was so accessible.

Lucrative List Building, by Glen Hopkins, is a fabulous little book. Short and to the point, it can easily be skimmed in about an hour or so, yet it is packed with valuable information on Internet marketing. The book explains how to build an email marketing list through the use of squeeze pages, opt-in lists, articles, AdWords, and other techniques. Hopkins also talks about what to do with the list once you have it: autoresponders, newsletters, etc. Also included is a brief appendix on writing effective sales copy.

This book gave me lots of good ideas, and I truly look forward to putting them to good use. I highly recommend Lucrative List Building to anyone who wants to add some oomph to their online marketing!